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A purposeful phase of digital evolution where a business, product or individual uses
human-led, AI-assisted collaboration to improve the quality, reputation and competitive standing of a new
or existing digital presence. Often used by consumer brands, creators and business owners, a period of aievo
is marked by strategic clarity, confident execution and greater control of outcomes — and can describe a wider cultural moment of renewal within a community.
Example: “Brand X enters aievo on 13 Mar — 12 weeks to reconnect and grow.”
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A guided sprint (typically 8–12 weeks) that focuses effort, builds the right assets and improves conversion.
The work often unfolds across three modular stages:
- Connect — clarity of identity, audience insight and strategic positioning
- Create — confidence in content systems, product strategy and brand assets
- Convert — control through performance optimisation, analytics and roadmap delivery
Some complete the full cycle; others run focused sprints (e.g., sharpen content strategy or lift conversion/retention). A suite of
aievo support products is available, including toolkits, templates and AI-powered modules.
Example: “We’re mid-aievo — new story, sharper assets, better traction.”
also: verb
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to aievo (something) — to place a brand, business or idea into a focused phase of digital evolution, typically guided by the
Evaluate → Empower → Engage method.
Example: “We’ll aievo the launch first, then scale with confidence.”